Broadcasting using WhatsApp

Would you like to start using WhatsApp to spread important announcements, updates, or a newsletter, to a large number of customers at once? Then you might consider WhatsApp broadcasting. Read everything you need to know, in the article below. 

If you prefer SMS broadcasting, feel free to follow this link.

Access to WhatsApp Broadcasting

Whatsapp Broadcasting is available in the Enterprise plan. After subscribing to the Enterprise plan, there is no further action required, you will have immediate access. 

WhatsApp Broadcasting can be used with all WhatsApp Business channels and connected providers. Do take the requirements and limitations of WhatsApp Broadcasting into account.

Requirements for WhatsApp Broadcasting

Make sure you have the following in order before you start with WhatsApp broadcasting.

πŸ”˜ An active WhatsApp Business API channel.

πŸ”˜ A subscription to the Trengo Enterprise package.

πŸ”˜ Pre-approved WhatsApp templates to send out.

πŸ”˜ Enough Trengo Balance in your account.

Limitations of WhatsApp broadcasting

Keep the following in mind when using WhatsApp broadcasting in Trengo.

πŸ”˜ There will be a delay in sending, which is reflected in the status β€˜sending’. The delay makes sure that your Trengo inbox is not overloaded with requests.

πŸ”˜ The broadcasting overview gives an estimated amount of costs, not the exact costs. This is due to discounts, and also the length of the actual WhatsApp message.

πŸ”˜ It's not possible to send out 'improved templates' via a WhatsApp broadcast. Only 'text-only' WhatsApp templates can be sent out.

πŸ”˜ You can not use WhatsApp broadcasting to send regular WhatsApp messages, or send WhatsApp templates to WhatsApp groups.

Good to know

Meta strictly monitors the quality of conversations that businesses have using the WhatsApp Business API, so keep the following in mind.

πŸ”˜ Make sure the customers you send your message to, have opted-in to receive these messages.

πŸ”˜ Be aware that promotional templates have a higher risk of being unwanted. Therefore we advise only using informative templates for broadcasting.

πŸ”˜ If Meta spots low-quality conversations, they can send you a warning, allow your number lesser conversations per day, (permanently) block your number, or (permanently) block your WhatsApp Business account.

If you’re ready to send out a broadcast message, want to check out SMS broadcasting, or like to read more about broadcasting, follow the links provided.