WhatsApp was primarily intended for consumer contact, sending messages to friends and family, but more and more companies also wanted to use this platform. That is why WhatsApp has developed two solutions: the WhatsApp Business App and the WhatsApp Business API. Below, you’ll find the differences between these solutions.

WhatsApp Business App

The WhatsApp Business App can be installed on a mobile phone and can be used by one person at a time. An advantage of the WhatsApp Business App over the regular WhatsApp App is the fact that the business number can be verified by Meta.

In addition, it is also possible for an organization to link its opening hours, use automatic replies, create a product catalog and add labels to conversations.

With the WhatsApp Business App, the initiative always lies with the customer. WhatsApp wants to prevent its platform from being used for promotional purposes at all costs and therefore sees the WhatsApp Business App as a customer service solution.

WhatsApp Business API

The WhatsApp Business API is WhatsApp’s solution to being able to receive and send messages to your customers with your entire team using the Trengo App on your phone or computer, or using the browser version of Trengo.

Because the API is linked to a solution such as Trengo, it is also possible to use the functionalities of that system on your WhatsApp channel.

The functionalities you can use, among other things, include linking your business hours, connecting chatbots or flowbots, using quick replies and automated replies, adding rules to the channel, and bulk messaging.

Finally, with the WhatsApp Business API, it is possible to approach customers using WhatsApp templates. These templates can be used to confirm an appointment, communicate the status of a delivery or send out promotional content.

Are you ready to connect the WhatsApp Business API to your Trengo inbox? Get started by following this link!

Overview of the differences