Your AI Agent relies on knowledge to answer customer questions accurately.

In this article, you’ll learn how to build an effective knowledge base using snippets, websites, and documents.

What is the knowledge base?

The knowledge base is the information your AI Agent uses to:

  • Answer customer questions
  • Provide accurate and consistent responses
  • Support workflows and Scenarios

Without a well-structured knowledge base, your AI Agent won’t be able to provide reliable answers.

Types of knowledge you can add

You can add different types of resources to your knowledge base, depending on your needs.

Snippets

Snippets are short, structured pieces of information that your AI Agent can reuse in conversations.

Best for:

  • FAQs
  • Policies (returns, shipping, refunds)
  • Standard answers
  • Key instructions

How to add a snippet

  1. Click Add snippet
  2. Enter a title
  3. Add the content
  4. Click Save

Best practices

  • Keep snippets clear and concise
  • Focus on one topic per snippet
  • Write content that can be reused across multiple conversations

Websites

You can connect a website so your AI Agent can use its content as a knowledge source.

How to add a website

  1. Click Add website
  2. Enter the URL
  3. Choose whether to include sub-pages
  4. Click Save

Best practices

  • Use well-structured and clearly written pages
  • Avoid cluttered or poorly formatted websites
  • Use websites as a supporting source, not your primary one

Documents

You can upload files that contain important information for your AI Agent.

Supported formats:

  • PDF
  • TXT
  • CSV

How to upload documents

  1. Click Upload documents
  2. Select your files
  3. Upload them

You can also connect your Help Center directly to use it as a knowledge source.

Best practices for a strong knowledge base

Keep it structured

  • Organise content into clear topics
  • Avoid combining multiple subjects in one resource

Prioritise important information

Make sure key topics are covered, such as:

  • Returns and refunds
  • Maintenance or service issues
  • Product or service details
  • Contact and support policies

Be explicit

Write information clearly and directly.
Avoid vague or incomplete explanations.

Use snippets for control

Snippets give you the most control over how your AI Agent responds.
Use them for critical or sensitive information.

Keep content up to date

Outdated information leads to incorrect answers.
Review and update your knowledge base regularly.

When to use which resource

  • Snippets → for precise, controlled answers
  • Websites → for broader, supporting information
  • Documents → for detailed or structured content

Summary

To build a strong knowledge base:

  • Add snippets for key information
  • Connect websites where relevant
  • Upload documents or link your Help Center

A well-structured knowledge base ensures your AI Agent delivers accurate, consistent, and reliable answers.